The arrival of Abad will be key at this stage, in which Mexico is experiencing a historic moment due to the digitalization of its companies. The arrival of Abad will be key at this stage, in which Mexico is experiencing a historic moment due to the digitalization of its companies.

Elogia strengthens its position as a pioneer in digital solutions in Mexico with turnover growth figures of 54% in the first quarter of this year, compared to the same period of the previous year.

Elogia, part of the holding of digital marketing agencies VIKO, today announced the arrival of Pedro Abad to Mexico to serve as the new CEO of the Company in Mexico.

Elogia has been one of the Digital Marketing Agencies with greater activity in the Mexican market with turnover growth figures of 54% in Q1 this year, compared to the same period of the previous year. After the successes of the previous CEO, Mónica Casal, Elogia bets on Abad who was the CEO of his counterpart in Spain and who has extensive experience focused on consumers who work in digital environments, whether to generate traffic, attract registrations, motivate a direct sale, or work on loyalty.

The growth of Elogia is not casual, the e-commerce in Mexico is promising. From 2015 to date e-commerce grew 59% compared to the previous year, which means that 8 out of 10 Internet users bought products or services online, according to the study ‘Challenges of Mexico e-Commerce 2017’, by the Higher Institute for Internet Development (ISDI).

Mexicans have increasingly incorporated into their daily routine the use of the internet. In a country with 71,5 million Internet users, which represents 60% of the population, entrepreneurs need to foresee a business opportunity in the Internet user. If we consider that 65 million of them think that the internet is already part of their daily lives, according to data from the Media and Devices Consumption Study of IAB Mexico, this marks the birth of a new era in the consumption of goods.

According to data from the study, Mexican Internet users use their phones more than other devices to access the internet. Pedro’s experience in this regard is key since he has extensive experience in Omni-channel, a term that refers to the generation of strategies that link all the channels with which users have contact, from their mobile phone to the establishments where they acquire products.  The number of moments a user interacts with a brand grows over the years, which is why integrating an Omni-channel strategy is key for Mexican companies.

Abad commented that “with my arrival in Mexico I hope to continue the trajectory of recent years and to consolidate Elogia as the main actor in the Mexican digital landscape. Mexico is experiencing an unrepeatable moment in the digitalization of companies and their marketing strategies and, from Elogia, we must continue to offer a service capable of satisfying the present and future needs of our customers in the digital world. Our commitment continues to be to help companies generate business on the network, by providing a large team of professionals.” “We bet on a stage of growth both in business and in equipment”.” he finished.

It is not by chance the bet on Pedro Abad as the leader of Elogia. He has dedicated almost all his professional life to the Internet, enjoying the privilege of being able to understand it first from the support side and now from the agency side. He has specialized in helping companies in all areas related to digital marketing (Market Intelligence, Relationship Marketing, CRO, Retail Marketing, Inbound and Outbound Marketing) and has great experience in generating strategies that merge the best of the two channels —the digital and traditional. Within his previous experience, he highlights his work as Director of Secuoyas, UX consultant, Web Design and Development, and his participation in companies such as Prisa Digital, iBrands and Anuntis. He currently collaborates as a professor in The Valley, IAB Spain, IEM Business School and the Digital Economy Forum (Master in eCommerce Management). He also has extensive knowledge in team management and project launch.

Among the responsibilities of Abad, will also be the supervision of the operations of the direct response agency iBrands and the email marketing platform Mittum —agencies that together with Elogia are part of Grupo VIKO.

“We are very excited about the arrival of Pedro Abad in Mexico, where not only will he ensure the continued growth of the clients we already have, but he has been entrusted with making Elogia a key player in the digitalization of the country.” comments Rubén Ferreiro, President of Grupo VIKO.

With clients such as Netshoes, Volvo, The Body Shop, AVON and FRANSLUX, Elogia has gained 16 years of experience in Mexico and has positioned itself as the great leader in digital strategies. It has important recognitions such as winning for 2 consecutive years of the eAwards, in 2016 it was awarded as Best eMail Marketing Company and Best Digital Marketing Agency, and in 2017 as the Best Digital Agency Full Service and Best Digital Agency for Traffic Recruitment awards granted by eShow, one of the main digital marketing fairs.